2020
Founded Mova Media
Founded an advertising agency, signed a Forbes 30 Under 30 client, but deliberately stepped back to build deeper hands-on experience in online business.

My story
I didn’t set out to build an AI appointment setter, but every step pointed toward solving this problem
2020
Founded an advertising agency, signed a Forbes 30 Under 30 client, but deliberately stepped back to build deeper hands-on experience in online business.
2020–2021
Moved into DM appointment-setting for coaching businesses and fell in love with the craft of text-based persuasion and buyer psychology.
2021–2022
Helped scale a real-estate investing coach from ~$20k/month to ~$150k/month cash within six months by nurturing dormant pipelines rather than relying on inbound.
2022–2023
Joined a category leader, started from the ground floor, and sharpened my skills in appointment-setting, management and systems building.
2023–2024
Trained and recruited hundreds of setters, consulted and built systems for dozens of 7-8 figure founders, and developed a deep understanding of the fundamentals of appointment-setting across multiple offers and industries.
2024
Launched and scaled an ecom brand to ~$30k/month in its first month, then stepped away to focus on a product with bigger upside and deeper conviction.
2025
Turned years of conversational craft into an AI system, currently in the final phases of building a more scalable production-grade infra
Testimonials
These are taken from dozens of similar results I've produced throughout my career


Current build
An AI Appointment Setter Designed to Outperform Most Humans
The 2 core desires most business owners have: generating more revenue and buying back their time. Settify does both. It handles the earliest (and most failure-prone) core revenue driver, which sets the tone for the remainder of the lead's relationship with the business.
While the industry is currently flooding with AI appointment setters, our core moat is the quality of the bot and the KPIs it produces.
We've proven this by turning our first client's IG audience into a $20k/wk revenue stream within 8 weeks, purely by reaching out to followers (with little to no inbound leads)
I've built a referral network and have direct access to a hungry market, the only bottle-neck from here is system building and scalability.
Settify.ai is an AI appointment setter purpose-built for the online coaching industry.
Automated data tracking & CRM management, 24/7 speed-to-lead, superior quality insights & nurturing, high-level objection handling & belief-shifting, and a proven conversation process built off hundreds of iterations.
We've already proven its effectiveness, now we're finalising a scalable production-grade codebase and prompt architecture, with our next client already lined up
Examples
Real world scenarios
Lead mentioned they couldn't afford the program, we nurtured for longer, and they paid $6.3k in full
Open Loom
This was a particularly difficult lead that ended up booking a call and joining the $2.3k program
Open Loom
Proof
Although we're in our infancy, we've already proven its potential


Contact