2020
First swing at entrepreneurship
Built an advertising agency, signed an early marquee client, and stepped back to get deeper hands-on experience in the online business world.
My story
The journey that led to Settify
I didn’t set out to build an AI setter — but every step in my career pulled me toward this exact problem: the art + systems of high-performing conversations at scale.
2020–2021
Obsessed over communication
Moved into DM appointment-setting for coaching businesses and fell in love with the craft of text-based conversations and buyer psychology.
2021–2022
Systemized pipeline follow-up
Learned the mechanics of nurturing long pipelines and converting dormant leads into booked calls — using discipline, speed, and structure.
2022–2023
Scaled inside a top operator
Joined a category leader, started from the ground floor, and sharpened the operational fundamentals behind consistent appointment-setting performance.
2023–2024
Built systems + developed talent
Led teams, trained and recruited setters, consulted founders, and developed a deep understanding of the nuances that make conversations convert.
2024
Fast learning loop
Built and launched quickly, learned rapidly, then chose to focus on a mission-aligned product with bigger upside and deeper conviction.
2025
Productizing the skill into software
Turned years of conversational craft into an AI system — now focused on building a scalable foundation, tightening iteration loops, and expanding to more clients.
PORTRAIT
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